Infore Group became the largest shareholder of Hualu Baina with 17.55% share

Released time:2018-03-21Pageviews:29068

On March 21th, Infore Investment Holding Group Co.,Ltd ( short for Infore Group ), Ningbo Puluofei Investment Management Co.,Ltd and Hualu Culture Industry Co.,Ltd has reached a transferee intention. Infore Group became the largest shareholder of Hualu Baina with 17.55% share by 1.8 billion Yuan.

Established in 2002, Hualu Baina specializes in the film and television production, content marketing, media agency and went public in 2012, which is the leading comprehensive culture media group in China. It has brought out a series of works, such as Emperor Han Wu, Wanggui and Anna, Wife’s beautiful times and Never forgotten Designation; The representative works of TV show includes the beautiful voice, god’s cloth, singer king and The Greatest Love. The company successively won Engineering Awards, Flying Goddess Award, Golden Falcon awards and The Magnolia Award, and won the title of “ National Top 10 TV Producer”, “ National Culture Export Key Enterprise”, and “ National Culture Enterprise Top 30”. Though years development, Hualu Baina has established an industrial layout with media entertainment content as the core and multi-plate coordinated development, which has a strong competitiveness in China culture media industry.

Led by clear industry development strategy, Infore Group rooted in environmental protection, culture and consumption field. The share transfer will complement the short board of the film and television variety of the group, which is an important step in the deep farming industry and the realization of the cultural development strategy. We are looking for the cooperation with Hualu Baina, aggregating the strategic resources of the parties, continuously strengthening existing core business, actively promoting business model innovation, establishing market-oriented governance structure, decision-making system, incentive mechanism and risk management system to speed up the growth of the company.

Infore Investment Holding Group Co.,Ltd

March 21, 2018